Jasper Spaargaren (36) is Director / Founder of Sir Joe. With this corporate start-up, funded by Vrumona, he wants to take a leading position in the growing craft-soda market, by making soda sexy again. Jasper studied Economics in Groningen and holds a Master in Marketing Management. Jasper started his career in 2009 as a Management Trainee at Unilever and worked in categories like Pasta Sauce, Laundry and Ice Cream in diverse commercial roles. In 2015 he moved to Vrumona where he worked as a Marketing Manager. Jasper is a proud father of three young kids and lives in Zeist.